No PR-approved bites in sight.

Most food content? Bland. Same questions. Same answers. Zero flavour. But All You Can Eat by All You Can Street? Different. Think Gen Z pop culture icons. Local spots. Real talk over even realer food. Thrive wasn’t about to miss out.

We didn’t slap a logo and call it a day. We stirred the pot. Enter the “Take Food Personally” segment, a rapid-fire feast of food confessions. Childhood snacks? Late-night cravings? Weird combos? No judgment. Just laughter, stories, and the kind of answers you can’t fake.

And when the cameras stopped? The conversation didn’t. Bite-sized moments became Thrive app features, guest posts, and snackable posts. Eight episodes deep, the reach wasn’t just wide, it was loud.
Because when you take food personally, everybody eats.

Team AYCS did their thing - filmed it, cut it, nailed it.