Just food, conversations, and chaos.

Social media wasn’t meant to be a graveyard of graphics and half-read captions. So Thrive ditched the obvious. No fake smiles holding pizzas. No “Tag a friend” desperation. Instead, we made content that started conversations and dragged people in.

Creators led the charge. IPL time? We spun up a Timeout series - all about match-day snacks, spicy cricket debates, and prizes that made it worth the fight. Broke and starving? Broke Day Meals had creators hitting the streets, digging up the best cheap eats. Weekend cluelessness? We ran a Eating Out with Thrive series with recs that guaranteed no "kuch bhi" nonsense.

And we weren’t done. The chaos spilled straight into the Thrive feed. Hot takes flew. Snack wars ignited. People came for the content and stayed for the drama.

Thrive evolved from a restaurant-first platform to a full-fledged consumer app. Despite the pivot, the audience stuck around and the community grew to 8.5K followers and racked up hundreds of thousands of views. All in just 12 months.

Not bad for a brand that refused to play the short-form game.