A jewellery brand found its truth, and made a statement worth wearing.

Diamond Chef came to us with a story waiting to be told. While their craftsmanship spoke for itself, the name left room for confusion. Was it jewellery? Fine dining? Something in between? Without a clear narrative, the brand's full brilliance wasn’t shining through.

We started by getting to the heart of what made them special. Through in-depth market research and brand exploration, we uncovered their essence - jewellery not as mere decoration, but as a declaration. Pieces that celebrate milestones, deepen bonds, and carry the stories of those who wear them.

From this truth, Vera was born - meaning ‘true.’ A name that reflected not just the authenticity of the jewellery, but the authenticity of the moments it marked. With the name came a new identity - timeless, elegant, and designed to live seamlessly across every touchpoint. The manifesto summed it up best: Make a statement. Wear it too.

Vera’s vision came to life with a social media launch, led by the founders sharing their story of transformation. A stunning photoshoot showcased the debut collection, capturing the spirit of self-expression.

The result? A brand that now stands confidently in its truth. Vera Jewels now stands with clarity and confidence - not just reflecting light, but reflecting life.